Software built in Oklahoma City
We make software for the way work really happens.
Each product starts with the details: the extra steps, repeated tasks, and workarounds that add up. Right now, we’re focused on Shelvio for online resellers.
Shelvio
Reseller listings and inventory
Get the haul listed without losing track of the business.
Capture each item in a batch, review the listing drafts later, and keep its cost, location, status, sale, fees, and profit in one record.
Capture where it is
Review the batch
Track the business
How we build - We learn the job before we shape the product.
We start with the part of a process still held together by notes, tabs, and memory. Then we narrow the problem and build around how people already work.
- Start with the messy part. Notes, extra tabs, repeated steps, and things only one person remembers are usually where a better product can help.
- Stay close to the work. We talk to the people doing the job and pay attention to the details that disappear when a product is designed from a distance.
- Use technology with restraint. Technology has to remove work from the day. If it does not, it stays out.
Why Martinsburg?
It started with Martin’s bird.
A large hanging macaw lived in our son’s nursery. “Martin’s bird” became “Martinsburg” through a silly family joke, and when we started the company, the name came with it.
Read the story